sans serif

"Millennials are familiar with sans serif brands, which, in a way, serve as a security blanket--because it's all they know," Ziereis says.

Affirm's new logo was custom-designed by identity designer Mackey Saturday, and combines a sans serif approach, unique embellishments, and an arc symbolizing optimism and uniting the various visual elements of the brand.

As Cnet reports, the font, ironically called Sans Forgetica, is a sans serif style typeface which slants to the left, an usual design principle in typography, and has holes in it.

The answer that they posted on signs and scraps of paper at universities and high schools in the United States and Canada was an affirmation in five uninflected words, rendered in a slender sans serif font in all caps on a plain white background.

InDesign or QuarkXPress), and the only illustration tools they had at their disposal were serif and sans serif type, and a color block or two.

Nowadays, one might hear the type term humanist with reference to Jenson-like serifed types, but it is more likely to be used in the phrase "humanist sans serif." When did the invention of the humanist sans label happen?

Allan Haley, director of words and letters at Monotype, said, "The typeface forms are based on classic Roman lines and proportions with a slightly narrower proportion than many sans serif designs, so less space is required making it eminently legible, large or small, on the page or on screen."

Serifs are the small ornaments at the end of strokes which occur in many fonts (e.g., compare the X of a serif font with the X of a sans serif font).

Clearly differentiate saleable merchandise from display items meant for testing with Qosmedix clear rectangular labels that visibly read "Tester" in a legible sans serif typeface.

The symbols 0 1 6 8 9 ( ) + - X / look the same when read upside down (using a sans serif typeface).

The sans serif type is clear and bold though some pages have too much text for a picture book.