The Threshold pricing will be in line with the Target
Home brand, but, as Guggemos, said, "we're offering a new value equation because Threshold will be several notches above Target Home in quality and functionality."
She added that in home, Target will bolster its Target
Home brand along the lines of its relaunch of the Room Essentials brand, which will clarify the Target
Home brand's attributes, add more fashion content and push farther ahead on the trend curve.
While most of the offerings carry the Target
Home brand (starting at $99), the retailer also merchandises more expensive items from Z-Line suitable for flat-screen TV's.
The larger sizes includes two floral patterns from Fieldcrest and two geometric ones from the Target
Home brand.
The Dixie Group, parent to Dixie Home, reported an 18 percent gain in carpet sales during the first quarter of 2005, with more than 50 percent of the revenue growth coming from the Dixie
Home brand.
THE TRUMP
HOME brand will first be made available to Macy's in New York this summer, after Lexington
Home Brands unveils the first two full-category furniture collections at the High Point Market next month.
Classic Check is one of the bedding patterns in mstyle's new Right at
Home brand. mstyledesigns.com
The new licensee holds the exclusive rights for the Blissliving
Home brand of interior paints in the United States.--David Gill
"We are currently working with retailers to create the best environment for the Trump
Home brand and working to educate the sales associates on the Trump-branded product," Glosser said.
RiseMark, through its Right at
Home brand, provides companion care, personal care, skilled nursing, and Alzheimer's and dementia care in the US and seven international territories.