Here you are, Peterson, run down to the
advertising agency and have this put in the evening papers."
Hence, being an independent
advertising agency has not stopped Venture Communications from expanding regionally and internationally.
An
advertising agency executive in the North-East yesterday said it was normal practice for advertising agencies to quote "turnover" figures in terms of the amount given by clients to agencies to spend on media campaigns.
The assignment would include cooperation with the Danish
advertising agency Halbye & Kaag, responsible for corporate SAS Group brand advertising.
Engaging an
advertising agency is no different to employing other professionals.
Client trust is defined as an advertiser's willingness to rely on its
advertising agency without feeling compelled to investigate the agency's motives or performance (see Moorman, Zaltman, and Deshpande, 1992; Zaltman and Moorman, 1988); their research has shown that, as agencies earn their clients' trust, interactions become more productive and clients become more committed to their agencies.
Heat will continue to operate within Deloitte Digital as a full-service
advertising agency, working across traditional, digital, and social media.
It is true that
advertising agency affiliations are a phenomenon born out of the globalization of business.
According to Chrysler Group's president-CEO, Oliver Francois, the company aims to have the
advertising agency rework an Italian Lancia commercial for the United States market.
The decision to close made by 61-year-old Chairman and CEO Samuel Chisholm, came five months after the firm, a former BE
Advertising Agency of the Year ("On the Right Track," June 2001), filed for bankruptcy in an effort to reorganize its finances.
Manhattan-based Sherman Advertising Associates (SAA), a full-service
advertising agency specializing in real estate, has expanded its operations by opening a regional office in South Florida.
said Wednesday it has obtained 15% of the total voting rights in Publicis Groupe SA following a merger between the French
advertising agency and Bcom3 Group Inc., a U.S.
advertising agency - an agency that designs advertisement to call public attention to its clients