advertainment

Online advertisements that entertain the viewer at the same time as displaying marketing material. Advertainment is usually interactive.

Translations

advertainment

n → unterhaltende Werbung, Advertainment nt

Collins German Dictionary – Complete and Unabridged 7th Edition 2005. © William Collins Sons & Co. Ltd. 1980 © HarperCollins Publishers 1991, 1997, 1999, 2004, 2005, 2007

References in periodicals archive ?

-tainment [left arrow] (enter)tainment in docutainment [1978] OED2, infotainment [1980] OED3, edutainment [1983] OED2, advertainment [2004] COCA).

Paradigmatic Morphology Splinters, Combining Forms, and Secreted Affixes

Pablo Viana (2016) resgata de forma ampla a evolucao da comunicacao de marca, buscando em particular definir os conceitos utilizados para identificar o processo de integracao do discurso publicitario aos conteudos, fixando-se sobretudo nos de Product Placement, Branded Content e Advertainment.

Reputational crisis and brand communication: Odebrecht's strategy to "wash" its image/Crise reputacional e comunicacao de marca: a estrategia da Odebrecht para "lavar" a sua imagen

(122) See generally Lemi Baruh, "Publicized Intimacies on Reality Television: An Analysis of Voyeuristic Content and its Contribution to the Appeal of Reality Programming" (2009) 53:2 J Broadcasting & Electronic Media 190; June Deery, "Reality TV as Advertainment" (2004) 2:1 Popular Communication 1.

Revisiting the Open Court Principle in an Era of Online Publication: Questioning Presumptive Public Access to Parties' and Witnesses' Personal Information

Downright classy after seeing that other dude 's deodorant advertainment

Drop in

ASQUITH, Kyle and HEARN, Alison (2012): "Promotional prime time: 'advertainment', internal network promotion, and the future of Canadian television".

La construccion de una relacion con los espectadores en la continuidad televisiva

(8) June Deery, 'Reality TV as Advertainment', Popular Communication: The International Journal of Media Culture, vol.

Constructing 'reality': my kitchen rules and reality TV cooking shows

Aron Levitz, business development head of Wattpad, refuses to call it advertorial and instead coins a new term right during the interview and comes up with advertainment or advertising and entertainment.

Wattpad opens doors to brands, aims at a billion users

Professor Bosshart's interests include the ever expanding circle of entertainment, such as we find in its various hybrid forms: edutainment, infotainment, advertainment, politainment, and other such combinations of education, information, advertising, politics, religion, sports, and military affairs with entertainment.