Advertising Standards Authority

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Advertising Standards Authority

(Marketing) an independent UK body set up by the advertising industry to ensure that all advertisements comply with the British Code of Advertising Practice. Abbreviation: ASA

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

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The Advertising Standards Authority ruled that claims made for Phedra Cut Lipo XT were unsubstantiated and misleading.

PILLS ARE FAT LOAD OF GOOD

An advert for one of Dyson's APS400 fans has been labelled misleading by the Advertising Standards Authority (ASA).

'Cordless' Dyson fan advert falls foul of watchdog

Summary: London [UK], July 4 (ANI): If your follower count on social media bothered you, the UK's Advertising Standards Authority (ASA) has ruled that a count of 30,000 followers is enough to make an account influential.

30,000 followers makes you a celebrity, rules UK watchdog

A reader complained to the Advertising Standards Authority that the ad broke advertising rules by linking gambling to sexual success.

Betting firm William Hill ad banned for suggesting gambling leads to sexual success; It suggested those who gambled would be more likely to develop a friendship into a sexual relationship

The rulings by the Advertising Standards Authority (ASA) are the first to result from a ban on campaigns for products high in fat, salt or sugar (HFSS) across all children's media - including online and social - introduced in July last year.

'Children' junk food ads banned; UK BULLETINS

Age Cymru has been running a "scams and swindles" campaign for the past 18 months and has received the backing from the Advertising Standards Authority (ASA).

Charity's delight at scam support

The chain fell foul of the Advertising Standards Authority after running an offer for their Premiere Club loyalty scheme.

Odeon pay price in ticket rap

The Advertising Standards Authority (ASA) upheld a complaint following a broadcast on the satellite station Sangat TV and ruled the advert must not be shown again.

Furniture firm's 'offensive' advert banned

Summary: The television advert for Beyonce's new fragrance 'Heat' has been deemed 'sexually provocative' by the Advertising Standards Authority.

Beyonce perfume advert 'too hot for TV'

The Advertising Standards Authority said the 107 calories claim in the context of Father Christmas discussing having put on weight gave the misleading impression that a Kit Kat was low in energy.