spuddle

The book, Woll - The Wizard of Love and Laughter, catalogues the adventures of the hero Woll and his friends as they journey through Snoggleland coming across a host of peculiar acquaintances along the way including the Spuddle Spiders, Gobbling Gorillas, Magnificent Monkeys, Freezeflies and many more.

Yesterday, it peaked at 47.95p - its highest level since the DJ Spuddles fiasco, when Park incurred huge losses launching a flavoured frozen chip brand in the late 1990s.

DJ Spuddles was launched four years ago but lost the Park Group pounds 11m when it failed.

Park owns exclusive rights in the UK to the Spuddles product, which it has test marketed in a wide range of outlets, and holds an option to market it in Europe, too.

Homefoods originated as DJ Spuddles but was closed down after spectacular losses of pounds 11m.

Spuddles Original Gourmet Fries to European buyers for foodservice outlets.

The product, known as DJ Spuddles, was first launched four years ago by Peter Johnson's Park Group but failed due to a lack of interest from supermarkets.

Like the fiver you always expected from your maiden aunt but never got, it may turn out to as illusory as the bright new order promised after the departure of the flavoursome DJ Spuddles.