mediums

Usage Note: The etymologically plural form media is sometimes used as a singular to refer to a particular means of communication, as in The internet is the most exciting new media since television. Many people regard this usage as incorrect. In our 2001 survey, 91 percent of the Usage Panel rejected this usage in the example just quoted. In such contexts. the singular medium is acceptable. · Media also occurs with the definite article as a collective term that refers to the communities and institutions behind the various forms of communication. In this sense, the media means something like "the press." Like other collective nouns, it may take a singular or plural verb depending on the intended meaning. If the point is to emphasize the multifaceted nature of the press, a plural verb may be more appropriate: The media have covered the trial in a variety of formats. Quite frequently, however, media stands as a singular noun for the aggregate of journalists and broadcasters: The media has not shown much interest in covering the trial. All things being equal, the Usage Panel has a decided preference for the plural use in these sentences, with 91 percent accepting the variety of formats sentence, and only 38 accepting the covering the trial sentence in 2001. This suggests that many people still think of media predominantly as a plural form, and that it will be some time before the singular use of media begins to crowd out the plural use in the manner of similar Latin plurals, such as agenda and data. · Inconveniently, the singular medium cannot be used as a collective noun for the press. Sentences like No medium has shown much interest in covering the trial are not standard and may be viewed as nonsensical.