Jones says Saks has identified home goods as an area in which it could effectively launch a proprietary brand, whether by extending an existing
house brand, creating and launching a new name, or licensing a brand or name for its own use.
Chris Teague, Orange
House brand manager, said the company had looked at several cities before choosing Coventry.
Louis Stinebaugh, who heads non-foods for 11-store, Omaha, Neb.-based Baker's, says that without a stong
house brand program, "You're handicapped, stuck with loads of loss leaders if you want to compete.
Reflecting in part the threat to national brands from private label products, the seminar was entitled, "After 1993: Can Your Brand Survive?" Newman stated that Eckerd stocks 1,113
house brand SKUs, which turn faster and provide much greater gross margins than their national brand counterparts.
It offers its products under the Goodyear, Dunlop, Kelly, Debica, Sava, Fulda and various other Goodyear owned
house brand names, as well as under the private-label brands.
Jumeirah Restaurants, a unit of the Jumeirah Group, has signed an agreement to expand the reach of its Noodle
House brand to Turkey.
Mr McCarthy told suppliers the firm's "key strategic initiative remains to be focused on our '
house brand' development and the further expansion of our multi-channel business".
House brand sales rose by about 30% over the second half and 50% in the first five weeks of its new year.
John Wolf, district manager for Wal-Mart and Sam's Club in northern Indiana, said that while Wal-Mart's
house brand, Great Value, does not include organic products, the retailer does carry several organic products.
Chairman Gerry Ford said, 'Caffe Nero's distinct European- style coffee
house brand is capitalising on this trend and the group is well positioned to deliver an excellent financial per- formance in the current year.'
As the
house brand of retail giant Sears, Kenmore appeared 834 times in more than 100 daily and weekend newspapers and fliers during the month.
Make no mistake: sales of
house brand merchandise are surging.