brand-name

Also found in: Thesaurus, Medical, Legal, Financial.

brand-name

also brand·name (brănd′nām′)

adj.

Having a widely known brand name and usually a good reputation: a brand-name hotel.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

brand′ name`

1. a word, name, etc., used by a company to identify its products or services distinctively.

2. a product or service bearing a widely known brand name.

[1920–25]

brand′-name`

adj.

1. having or being a brand name: brand-name products.

2. widely familiar; well-known.

[1920–25]

Mentioned in ?

References in periodicals archive ?

The average cost of a brand-name drug was 18.6 times higher than its generic equivalent in 2017, and the size of that gap has more than tripled since 2013, according to a report from the AARP Public Policy Institute.

Cost gap widens between brand-name, generic drugs

A generic drug is a medication created to be the same as an already marketed brand-name drug in dosage form, safety, strength, route of administration, quality, performance characteristics, and intended use.

Role of generic medicines and better world

24, 2018 (HealthDay News) -- Promoting generic substitution and therapeutic interchange can save money compared with spending on brand-name combination medications, according to a study published in the Aug.

Generic Substitutes, Therapeutic Interchange Can Save Money; Considerable savings estimated with use of generic substitutes for brand-name combo medications

(MGI), an international discount brand-name medication facilitator, has partnered with National Benefit Builders Inc.

MedAfford Global Inc. and National Benefit Builders, Inc. Partner to Help Consumers Save Up to 80% on Brand-Name Medications Through International Mail-Order

Curiously, many patients and doctors continue to overlook or ignore this aspect of cost cutting, and health care providers frequently prescribe patients more expensive brand-name medications--even when equally effective, well proven, and less expensive generic therapies are available.

A first step to cutting health costs: More use of generic drugs: the American College of Physicians recommends using more generic drugs, in an approach involving patients, pharmacies, and health care providers

Gagne and colleagues also reported that patients who were on generics saw an 8% reduction in cardiovascular events (as measured by a composite outcome of hospitalization for an acute coronary syndrome, stroke, or all-cause mortality), compared with patients who were on brand-name medications (hazard ratio, 0.92; 95"/o confidence interval, 0.86-0.99).

Patient adherence tops with generic statins

Also, while 87% of shoppers said they would buy more brand-name products if they were offered at the same price as the comparable store brand, more than half (51%) said that it would take a permanent price reduction of the brand name product--to the same price as the store brand--to persuade them to return to purchasing the brand name product.

Allure of store brands remains strong

Slightly more than half (51%) said that it would take a permanent price reduction of the brand-name product--to the same price as the store-brand--to persuade them to return to purchasing the brand name product.

Store brands retain broad appeal

The choice of brand-name drugs rather than generics accounts for approximately 76% of this variation.