Edwin Sutherland's differential
association theory suggests that the commission of a crime is the result of learned behaviour ie through association.
Following the Direct
association theory of McCracken (1989), and Indirect
association theory of Batra, Lehmann, and Singh, (1993) a model has been prepared to represent the process of brand personality formation (Figure I).
Then, informed by differential
association theory, the authors assess the social influences relevant to the detainees' radicalization.
Differential
Association Theory: In 1939 Edwin Sutherland introduced differential
association theory.
A wide-range of Royal Yachting
Association theory and power boating courses are also offered by the service.
Topics range from theories about gang assembly and operation (such as the differential
association theory and gang association as performance), current conditions of women in female gangs and gangs of mixed gender, techniques such as the Black Hand, gang graffiti (east coast and west coast), gangs as economic associations, gangs in prisons and schools, hate groups, outlaw bikers, police suppression techniques, gang music and vigilante gangs.
(8) A similar understanding of peer association is advocated by differential
association theory. This theoretical perspective views antisocial attitudes that result from associations with delinquents as the root cause of delinquent behavior.
Differential
association theory, initially developed by Edwin Sutherland (1949), suggests that individuals develop a likelihood for deviant activity because of an excess of definitions favorable to deviance.
Peer association is a key component of differential
association theory (Sutherland & Cressey, 1974).
Differential
Association Theory states that peer associations provide the environment for the learning and reinforcement of beliefs and behavior.[9] Therefore, youth who associate with conforming peers are more likely to be conforming in their beliefs and actions, and youth who associate with delinquent peers are more likely to be delinquent in their beliefs and actions.[6] Social Control Theory argues that, due to a weakening of social controls, youth who already are delinquent will seek out other delinquent youth for companionship.[10]
It is the author's opinion that Vico's major contribution to
association theory is to be found in the way he views man's cultural and historical world as creations of man's imagination and language.