The demo featured four different types of Vitis wine glasses (a line of Riedel stemware exclusively distributed locally by Bacchus Epicerie) and a "joker," or a
generic wine glass that some restaurants use to serve various types of wine.
And for possibly the first time in conference history, free ales outnumbered the cheap
generic wine which fuels the conference season.
The wine to expect is going to be a simple
generic wine from a region that has some potential for high production and economies of scale.
Think big fermenter, and you're likely to envision a gleaming tank farm producing boatloads of
generic wine. Garagistes, after all, do not operate in public parking garages.
The idea of
generic wine advertising has been kicked around for a long time in the wine industry, but broad-based support faltered over disagreements about who would pay for the ads--and whether a generic approach that treats wine as a commodity was appropriate for a product whose very diversity is one of its strongest selling points.
26 in People magazine, the first in a proposed series of
generic wine ads from the St.
Generic wine production accounts for 50 per cent of total production.
Generic wine sales, on the other hand, fell 5%, comprising 32% of wine sales by supermarket consumers.
Eric Dulong, the president of the Conseil Interprofessional du Vin de Bordeaux (CIVB), Bordeaux's
generic wine body, said the new logo is an attempt to "revitalize the image of Bordeaux." The new logo will eventually appear on wine bottles as new bottlings appear.
Vins de Pays, which are primarily based on grape variety, or Appellation Contrle (AOC), which is a
generic wine from a specific region such as Minervois or Corbires and mainly blended with two or more grape varieties.
The country's
generic wine body, Wines of South Africa, recently spent time with consumer focus groups in San Francisco and New York to attempt to identify how best to crack the U.S.
Although the emphasis of the trip was the launch of a New World wine range, Foncalieu still strives to produce the
generic wine styles of the region.