counterploy

counterploy

(ˈkaʊntəˌplɔɪ)
n
an opposing or retaliatory ploy
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive ?
Such ploy and counterploy tactics can lead to cyclic changes in strategy representation and are one reason why multiple strategies are maintained in populations.
Vein-cutting behavior--insect counterploy to the latex defense of plants.
When filtered cigarettes were first mass-produced they were considered less than manly -- thus was born Philip Morris' ingenious tactic of using cowboy imagery as a counterploy. Sales for hitherto "sissified little brand" Marlboro shot up posthaste.
Successive ploys and counterploys of this kind could plainly jeopardize the joint gains from a simpler and more assuredly constructive contractual relationship.