NEW NAME OLD NAME STORY Orange roughy
Slimehead Originally named for its mucus-covered head Torbay sole Witch Renamed by UK grocer Marks & Spencer after a picturesque English bay Rock salmon/hass Spiny dogfish The result of an $8.5 million'70s campaign to rebrand "underutilized species" Silverbrite salmon Chum salmon/dog salmon One of the cheapest kinds of salmon, it has canine-like fangs.
We give them these fancy names so people will eat them." I said, "Yes, orange roughy are known to scientists as
slimeheads. If we marketed them as that, they probably wouldn't be too popular." He joked, "Well, maybe we should start marketing earthworms as Appalachian yard trout.
The policeman said, "I even tried the Budweiser can lure someone gave me as a joke, and the little
slimeheads ate off the back trebles."