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In a statement, BKT's joint managing director, Rajiv Poddar, said the new marketing initiative came in light of La Liga's operations as "a brand of unquestionable value".

In June this year, GBES, a part of the Heavy Equipment Division of Galadari Brothers, was made the distributors of BKT tyres in the UAE during Automechanika Dubai, the world's leading trade show for the autmotive service industry.

The SR 47 (E-4), on display at BKT's stand at the event being held at the Dubai World Trade Centre, is an all-steel radial OTR tire specifically designed for rigid haul trucks operating in the toughest transport applications such as rock quarrying, said the company.

Over the last six months, BKT has tested its BBF technology extensively at a pilot plant located at Los Angeles County Sanitation District's Joint Water Pollution Control Plant in Carson, CA.

Berisha said start of BKT's banking services was important for Albania, and BKT increased its capital in the past 10 years.

BKT Enterprises, which is owned by Bob Fleming and Kurt Rautenberg, acquired the Jewel stores, one at 122 W.

BKT is composed of Bill Lazenby, Ken Morton and Tom Bhakta, all of Fayetteville.

Rajiv Poddar, Joint Managing Director, BKT; Mohamed Yahya Kazi Meeran, Director and Group CEO of Galadari Brothers; Mazen Abdul Baki, General Manager; Raman Krishnamurthy, Section Head, Tyres; and Mohammed Gawad, National Parts Manager from GB Equipment Solutions, attended the agreement signing ceremony during the 17th edition of Automechanika Dubai.

The 120-hectare Bhuj plant was inaugurated in 2015, following $500m of initial investment by BKT, and has the capacity to produce 140,000 tonnes of tyre products a year.