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Commitment to an individual brand results from the perceived value added by the brand name. The greater the value added by the brand name, the better the chances that preference for that brand will survive the lower prices and promotions of competing products.
M2 EQUITYBITES-July 31, 2019--Hero MotoCorp vehicles not to be sold under Hero brand name
Auto Business News-July 31, 2019--Hero MotoCorp vehicles not to be sold under Hero brand name
Consumers generate inferential beliefs about products according to the brand name (Jeon & Lee, 2016; Liao, Wu, Amaya Rivas, & Ju, 2017; Shan, Yu, & Xue, 2017; Yao, Chen, & Xu, 2015).
FASHIONALLY Collection #13, staged yesterday, showcased the latest collections from three Hong Kong designers: Yeung Chin (brand name: YEUNG CHIN), Jane Ng (brand name: phenotypsetter) and Alee Lee (brand name: ALEE LEE).
A generic drug must contain the same active ingredients as the original brand name formulation.
Owing to its popularity, it is easy for fraudsters to use their brand name to scam customers.
An authorized generic "is made under the brand name's existing drug application using the same formulation, process, and manufacturing facilities that are used by the brandname manufacturer.
NEW YORK: Voya Financial launched its Chinese brand identity, including a Chinese brand name and a bilingual brand signature created by Labbrand New York, to cater to the growing Chinese community across the U.S.
The new DOWSIL product brand name represents the combined power of Dow and Dow Corning and emphasizes longstanding global expertise in silicone technologies across dozens of industries.
Summary: New Delhi [India], July 5 (ANI): The Centre on Wednesday clarified that in the context of the new Goods and Services Tax (GST), the five percent tax slab will be levied only on the supply of those goods whose brand name or trade name is on the Register of Trade Marks and is in force under the Trade Marks Act, 1999.